Author: Adrian Koh
Although she was 23, and unemployed along with 12.8 million other Americans, Jamie Varon was not about to give up on her dream to work for Twitter, the online micro-blogging service. When her application and references from Google failed to secure an interview, she set up a website and blog at twittershouldhireme.com which included her resume, testimonials and – very soon after – a strong web following.
This story, featured on CNN Money shows how individuals like her were able to land jobs by reinventing and repositioning their personal brand, which is what Stepcase Lifehack suggests. She and other successful job seekers played the role of detective, consultant and salesperson: They demonstrated intimate understanding for the work, gave insight into their area of expertise, and created raving fans out of their potential superiors while doing so.
If anything, this proves the clichéd idea that the global crisis can be an opportunity for those who know how to take advantage of it. What we need to do is frame this crisis correctly, as John Baldoni writes at Harvard Business blog. He believes that organisations should use the crisis to make drastic changes not possible before. The crisis should also be used to spur individuals in the organisation to focus on personal leadership and ownership, and to engage them in the company’s long-term direction.
However, if employment is not your cup of tea, you will be delighted to know that the financial crisis could be the perfect time for entrepreneurship. The result of massive lay-offs means that companies have lost certain capabilities and competencies which may never be replaced. Hence, if you have a product or service that can solve problems for them, this could be the best time to build a viable business out of your expertise, as Peter Bregman says in CNN.
Reinventing yourself requires the courage to evolve and stand out to meet the new demands of your business, while retaining a strong sense of values, as the Slow Leadership blog Slow Leadership blog instructs. Believe in yourself and your abilities and you will show yourself to be indispensible wherever you are.
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